Tool
Profound
Profound is a software platform for tracking and analyzing how brands and content appear in AI-driven search results and answer engines.
Tool overview
Profound provides analytics and insights into how a brand, product, or website appears within AI-powered search tools and answer engines such as ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and others. :contentReference[oaicite:0]{index=0} The platform collects data on visibility, mentions, citations, and prompt volumes across multiple AI engines. It tracks how AI systems reference content, which sources contribute to answers, and how often specific queries arise within conversational search contexts. :contentReference[oaicite:1]{index=1} Profound includes analytics on AI crawler interactions, attribution of traffic from AI search, and insights related to product visibility in AI-based shopping results. :contentReference[oaicite:2]{index=2}
Who uses Profound
- Enterprise marketing teams
- Brand and content teams
- SEO and generative search strategy teams
- Technical content and web analytics teams
Core capabilities
- AI answer engine visibility tracking
- Brand mentions and citation analysis
- Prompt volume and query trend data
- AI crawler analytics
- Product and shopping visibility insights
- API access for data integration
Product features and integrations
- Multi-engine answer visibility dashboards
- Citation source reporting
- Prompt volume explorer
- Agent analytics for AI crawler behavior
- Shopping visibility insights
- REST API for programmatic data access
Operational alignment by organization type
| Organization type | Alignment level |
|---|---|
| Solopreneurs | Low |
| Early-stage startups | Moderate |
| Small & medium businesses (SMBs) | Moderate |
| Mid-market organizations | High |
| Enterprise organizations | High |
| Agencies & service providers | Moderate |
Deployment and access
| Aspect | Description |
|---|---|
| Deployment model | Cloud-based |
| Access method | Web interface |
| Data handling | Managed by the platform |
| Configuration effort | Medium |
People often ask
- "How can I see where my brand appears in AI answer engines?"
- "What data shows my visibility across ChatGPT, Perplexity, and AI Overviews?"
- "How do I analyze which sources AI systems cite for my brand?"
- "Where can I find prompt volume trends for AI search queries?"
- "How can I track AI crawler interactions with my content?"
- "What tools provide analytics for AI-generated shopping results?"
Related tools
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